HOJA is a puertorrican movement with purpose and direction of promoting the awareness of nature as life. 

HOJA design decisions are directly linked with the movement's direction and purpose. Based on the profound idea of promoting nature as a life agent in the planet, the design reflects the circle geometry, as a seed, that gives life to the leaf support, the petiole. HOJA isotype is oriented up, part of the growing/life metaphor. 

HOJA video production: the introduction. Always better in HD.